In what ways does your media product use, develop or change forms and conventions of real media products?

We decided to go for a more popular song in The Streets – Dry your eyes mate as we are all familiar with the song and video. During our research on the group’s previous videos we noticed that they generally set their videos in urban locations with a low budget this meant we would also be able to execute a video that would be in comparison to theirs as we also had no budget. We decided to follow this convention by having our actor (Liam) wandering the more run down areas of Manchester. We also researched music video’s in the indie industry to compare any similarities.
In our film we aimed to challenge people’s prejudices with our narrative. We did this by revealing certain parts of the storyline before others to give the audience the opportunity to form opinions of Liam to which later we amended by showing the full story, both before and after. This breaks conventions of a normal music video as the scale of complexity is not used in usual music videos of this kind.
We have researched numerous other music videos of this genre and discovered that most of them include similar characteristics such as slow motion shots and freeze framing which we aimed to incorporate into our video.
We planned to use the lyrics of the song as a script to the video by trying to tell a story as we went along, although this was not entirely possible as we previously decided to play with the narrative revealing certain aspects of the story as we went along.