The magazine advert for the release of the single is heavily linked in with the CD case as it has the same picture used in the advert for the back of the CD case. We did this as the advert is advertising a part of the CD so we resembled this with a visual aspect of the case and onto the advert creating a clear link from the work to the advertising of it. Without us over advertising something it shows what you see is what you get and this is what the streets have always carried out within there advertising. They have a narrow but popular range of working class, anti social and youthful audience. The streets appear to this audience as almost a representative with there music and as a group we have tried to add this in as much as possible. The video was mainly about the story and our personal touch on the narrative however with the rural background constant, a rather angry protagonist, youthful actors and streetwise clothing this helped the reputation of the working class come through. Similar to this was the keys features to both the CD case and the magazine advertisement, as in both there was a picture of Liam appearing to urinate in public against a wall. The picture shows that careless angry anti social behaviour which the streets represent. In contrast the other aspects to the CD case differ with a couple of shots taken from our video that represent the story that unfolds in our music video showing a clear link again. The magazine advert is purposely not using any typical persuasive devices to attract consumers but basically uses declarative statements resembling the streets and as I have said before what you see with the advert is what you get. So the audience that already know the streets does not need a poster to spectacularly overturn opinions but with this controversial band usually you either like them or you don’t and as shown with its limited range of audience.